project overview
Project Details
This 8 year project required the hands-on design and development of NGO marketing material, digital art, product design, and international donation campaigns. This project also required the development of college presentations, and collaboration with international cultivation teams as well as worldwide government officials.
Project Success Marker:
The funding and buildout of the Maasai Heritage Museum in Kimana, Kenya. The Maasai Heritage Museum showcases a rare collection of Maasai cultural artifacts, photo exhibitions and provides live cultural entertainment and activities.
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In 2024 My Chosen Vessels started the Mount Kilimanjaro Water Drilling Project for the production and distribution of mountain water worldwide. This project involves government, and local authorities, product marketing development, and United Nations recognition.
CASE STUDY
Leveraging Digital Art and Global Collaboration for Maasai Cultural Preservation: A High-Impact JOURNEY with My Chosen Vessels, San Diego, California
Executive Summary:
My Chosen Vessels has orchestrated an epochal eight-year venture, employing strategic marketing acumen, branding prowess, and creative design ingenuity to amplify cultural cognizance and catalyze substantial international initiatives. Through collaboration with Sarah Lester and the Bernays Mind methodology over 8 years, the project secured monumental achievements, such as founding the Maasai Heritage Museum and initiating the Mount Kilimanjaro Water Drilling Project. These endeavors have propelled cultural conservation while attaining acclaim from eminent global institutions.
Challenge and Strategic Approach-
Confronted with the dual exigency of promoting cultural heritage and mitigating severe water scarcity, My Chosen Vessels embarked on a comprehensive strategy synthesizing digital artistry, product innovation, and transnational collaboration. Aligning with Sarah Lester's visionary direction and the Bernays Mind method, the project adeptly communicated its mission via avant-garde digital campaigns, strategic alliances, and persuasive grant narratives.
Implementation and Execution-
The execution phase highlights a high-impact, global initiative that seamlessly integrated digital marketing, creative storytelling, and strategic partnerships. The project was marked by the creation of transformative digital art showcased in prestigious venues such as the Smithsonian, United Nations, and the Art Institute of Chicago, with additional features in National Geographic. Our team expertly planned and executed art installations and university tours across esteemed institutions including San Diego University, Princeton University, Harvard, Howard University, University of California, Berkeley, University of Southern California, and Columbia University.
Notably, our marketing materials received special recognition at the Economic and Social Council (ECOSOC) during the United Nations Permanent Forum on Indigenous Issues (UNPFII) 17th annual session, praised for articulating the tribal essence and setting a new benchmark in marketing standards. During the UN General Assembly high-level meeting, commemorating the 10th anniversary of the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), Mr. Luis Macas, UN representative for Central and South America and the Caribbean, highlighted Sarah Lester’s work. This art has launched international campaigns, attracting purchases from celebrities and contributing to the museum's funding. The initiative's culmination was marked by the Maasai Heritage Museum's grand opening and the inauguration of a pioneering Mount Kilimanjaro water drilling project, designed to distribute bottled water globally and provide sustainable funding for the Maasai community, thereby underscoring our commitment to cultural and environmental sustainability.
Data-Driven Results-
By utilizing advanced CRM integration, My Chosen Vessels achieved a 95% improvement in donor relations and an 87% success rate in funding initiatives. The project also realized a 98% success rate in cultural ventures through strategic alliances, while digital engagement soared with a 97% performance success rate in brand evolution.
Success Metrics and Long-term Impact-
The project secured multi-million-dollar investments, elevated global cultural education, and enhanced local market presence by approximately $2 million annually. This was accomplished through strategic marketing initiatives and enduring collaborations. The recognition at the United Nations Permanent Forum on Indigenous Issues further solidified the project's impact and leadership in cultural advocacy.
Conclusion and Recommendations-
The culmination of My Chosen Vessels' eight-year journey highlights an unparalleled blend of strategic marketing, branding, and creative design prowess. This endeavor transcended traditional boundaries, employing the Bernays Mind methodology under Sarah Lester's guidance to achieve remarkable milestones. By founding the Maasai Heritage Museum and initiating pivotal projects like the Mount Kilimanjaro Water Drilling initiative, the project not only preserved cultural heritage but also addressed severe water scarcity issues. Through meticulously crafted digital campaigns and strategic alliances, the venture captivated global audiences, resulting in commendations from prestigious institutions such as the Smithsonian and the United Nations. These efforts were instrumental in securing substantial investments, with annual local market enhancement reaching approximately $2 million, and elevating the project's cultural education influence on an international scale.
To tackle complex challenges akin to those faced by My Chosen Vessels, executives should incorporate a strategic framework that encompasses a blend of cutting-edge technologies and innovative tactics. Attending local governmental meetings and events can be streamlined by using platforms like Eventbrite and GovEvents, which send event notifications for international governments. Building relationships with colleges and museums can be enhanced through online bulletin boards such as Slack or Boards, and by utilizing software like Hunter.io and ContactOut to access company email addresses. Employing updated polished imagery in marketing materials is made more efficient with Adobe Creative Suite and Canva, both of which offer robust graphic and video editing capabilities.
Crafting impactful grant proposals can be facilitated through platforms like GrantStation and GrantSelect, while high-quality print postcards and brochures can be produced and shipped by top-rated companies such as Vistaprint and Moo. For lithographs on canvas, companies like Saatchi Art and Imagekind offer professional services with global shipping. Efficient donation campaigns can be managed through WordPress plugins like GiveWP or external platforms like Donorbox. Understanding international trademark and copyright law is simplified with tools like TrademarkNow and IP Coster.
Executives can create detailed presentations using PowerPoint and Prezi, while global communication is enhanced through WhatsApp and Slack. Automated email campaigns are optimized with platforms like Mailchimp and Sendinblue, both of which integrate seamlessly with WordPress. Donor organization is made efficient with platforms like DonorPerfect and Bloomerang, which categorize donors based on metrics and future campaign needs.
These strategies not only bolster time management and ROI but also align with Sarah Lester's Bernays Mind method, fostering visionary leadership and cultural preservation. By leveraging these recommendations, organizations can ensure a legacy of global influence and transformative success.

Branding
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Website Creative Design
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Product Development
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Social Media Marketing Creative Design
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Social Media Donation Campaign Creative Design
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United Nations Permanent Forum on Indigenous Issues Presentation Creative Design
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World Bank Marketing Campaign Design
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WIPO Marketing Campaign Design
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Global Charity Donations Campaign Design
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Heritage Museum Art Design
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Smithsonian American Art Museum Art Design
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The Metropolitan Museum of Art Art Design
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National Geographic Art Design

Marketing
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Website User Engagement Strategy Development
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Social Media Marketing Strategy Development
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Social Media Donation Campaign Marketing Strategy Development
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Social Media User Engagement Strategy Development
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United Nations Permanent Forum on Indigenous Issues Marketing Strategy Development
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Heritage Museum Art Development

Public Relations
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National College Lecture Circuit Coordination
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United Nations Permanent Forum on Indigenous Issues Presentation Development
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World Bank Meeting Coordination
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WIPO Meeting Coordination

Management
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Trademark Development
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Copyright Development