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project overview

Project End Date
October 2022

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Project Details

This project required the hands-on design and development of a new website, in addition to updating all branding and creative design. With the implementation of a newly designed website, this project was able to successfully move forward with paid advertising. The project also included the cultivation of domestic and international press. Sarah Lester also performed television and national radio interviews representing the brand.

Project Success Marker:

Increased annual revenue generating over $400,000 in the first nine months of the website and rebranding launch

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Branding

  • Website Development

  • Website Creative Design

  • Website SEO Development

  • Website Content Development

  • Website Video Design and Editing

  • Brand Development

  • Branding Creative Design

  • Monthly Creative Design Review - Outsourced Projects

  • Brochure Creative Design

  • Automated Email Template Creative Design

  • Social Media Content Design

  • Social Media Content Development

  • Online Review Retention Marketing Design

  • Online Review Retention Marketing Creative Development

  • Internal Morale Marketing Creative Design

  • National Contest Creative Design

  • National Contest Website Development

  • National Contest Website Design

  • National Contest Video Design and Editing

  • National Contest Social Media Marketing Creative Design

  • Corporate Events Creative Design

  • Corporate Events Website Creative Development

  • Photoshoot / Video Production Development

  • Photoshoot / Video Production On-set Direction

  • Photography

  • Videography

  • Livestream

3 Queen Sarah Lester Marketing Branding Portfolio Project 1 Social Media Advertising Marke

Marketing

  • Google Ad Display Creative Design

  • Video Marketing Design and Editing

  • Video Marketing Strategy Development

  • Automated Email Marketing Strategy Development

  • Social Media Ad Display Creative Design

  • Social Media Target Marketing Strategy Development

  • Monthly Marketing Strategy Development

  • Quarterly Marketing Strategy Development

  • Annual Marketing Strategy Development

  • Monthly Creative Design Timeline Development

  • Quarterly Creative Design Timeline Development

  • Annual Creative Design Timeline Development

  • Affiliate Marketing Management and

  • Affiliate Marketing Contract Development

  • Affiliate Marketing Negotiations

  • Lead Conversion Messaging System Development

  • Lead Conversion Spreadsheet Tracking Development

  • Revenue Strategy Development

  • Internal Marketing Campaign Development

3 Queen Sarah Lester Marketing Branding Portfolio Project 1 Media Press Public Relations K

Public Relations

  • International Press Release Content Development

  • International Press Television Interviews - In Person

  • International Press Print Interviews - In Person

  • National Press Release Content Development

  • National Press Television Interviews - In Person

  • National Press Print Interviews - In Person

  • National Public Radio Interviews - In Person

  • Local Press Release Content Development

  • Local Press Live Television Interviews - In Person

  • Local Press Print Interviews - In Person

  • Press Production Coordination

  • Television Production Coordination

  • National Contest Timeline Strategy Development

  • National Contest Marketing Development

3 Queen Sarah Lester Marketing Branding Portfolio Project 1 Media Press Public Relations K

Management

  • Marketing Department Team Development

  • Marketing Department Team Training

  • Marketing Department Team Project Scheduling

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