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project overview

Video Templates

Sarah Lester created all website videos, Facebook videos, Facebook stories formatted video, Facebook reels, TikTok reels, Instagram Reels, YouTube shorts, YouTube long format videos and video templates for the client to update when needed.

Project Details

This 5 year project required the hands-on development of a new website, brand identity construction, and SEO geo-targeting engineering. With the implementation of a newly constructed website, the business owner was able to successfully move forward with the expansion of their storefront. The project also included social media management, video content creation, paid marketing, and  a marketing audit and a 1-year marketing plan 2024 with the intent of brand and commercial building purchase goal earmark mapping.

Project Success Marker:

Went from page 6 to page 1 with targeted key search terms allowing the owner to hire a full staff of artists and expand their storefront.


NOTE: The business was purchased at the start of the 2020 pandemic and was able to expand with the combination of a good business plan and with a systematic marketing plan properly executed.

4 Sarah Lester Project 3 (1).png

Branding

  • Brand Creative Development

  • Brand Updating

  • Website Development

  • Website Re-Design

  • Website Booking Forms

  • Website Consent Forms

  • Website Creative Design

  • Website Video Design

  • Social Media Content Creative Design

  • Social Causes Project Creative Design

  • Event Marketing Creative Design

  • Merchandise Design

  • Online Store Development

4 Queen Sarah Lester Marketing Branding Portfolio Project 1 Media Press Public Relations K

Marketing

  • Marketing Audit

  • Marketing Plan Development

  • Website SEO Geo Targeting Engineering

  • Event Marketing Strategy Development

  • Social Media User Engagement Strategy Development

  • Social Media Advertising

  • Google Advertising

  • Email Automation

  • Email Marketing

  • Employee Hiring Campaigns

  • Employee Hiring Content

  • YouTube Content Development

  • TikTok Content Development

  • AI Content Design

Public Relations

  • Website Booking Forms Automated Trigger Email Response

  • Artist Spotlight Social Media Content Creation

  • Social Causes Project Development

  • Website Employee Hiring Forms Creation

  • Hiring Expectations PDF Creation

  • Best of Voting Promotion Creation

  • Review Retention Email Campaigns

  • Viral Meme Content Creation

Management

  • Marketing Consultations

  • Monthly Website Maintenance 

  • Social Media Management

  • YouTube Management

  • Google Business Manager

  • Google Analytics

  • Website Analytics

  • Email Campaign Analytics

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